Yunus Spreads The Word

A promising message on Huffington Post from blogger Vivian Norris de Montaigu at Davos. She writes about how Bill Gates and Muhammad Yunus have connected there and are drawing Gates's rich and powerful friends into the concept of social business:

With two such influential people as Gates and Yunus focusing on innovation, capital-driven change-making and the world economy, there is nothing to stop the social business model from snowballing into a worldwide movement, which can indeed eliminate poverty. That Davos, the meeting place of the truly wealthy and powerful, should now come to include themes that were often spoken of at Porto Alegre and conferences, populated more by NGOs than executives means that the war has indeed been won. The words being used by Yunus are being spoken by someone who has seen both what great wealth can do, and what it could potentially do if harnessed in a more evolved way to help all the people of the planet.

Of course, she is going too far when she says "the war has indeed been won." Perhaps the most we can say is that a declaration of war is at least being drawn up. But it's a huge step in the right direction.

Meanwhile, I've just gotten word that Yunus's new book Creating a World Without Poverty will debut on the New York Times bestseller list at #18 on February third. This is the "extended" list, which appears online, though not in the printed newspaper. A good start!