Friday, January 07, 2005

Rachel Carson--Wasn't She a Character on "Friends"?

Just visited our local Borders bookstore to buy a copy of Rachel Carson's Silent Spring. This book caused an enormous stir when it was published in 1962. It galvanized a generation of political activists, spearheaded the campaign to ban the pesticide DDT, and is widely credited with launching the modern environmental movement. With justifiable pride, the book's publisher, Houghton Mifflin, published a handsome 40th anniversary edition.

So where is this classic book shelved at Borders? In the gardening section--as if Silent Spring were a book of tips on how to get orchids to bloom!

Look for John Hersey's Hiroshima on the travel shelf, Uncle Tom's Cabin under home repair, and The Feminine Mystique in the hair and makeup section.


AddThis Social Bookmark Button



"Infused with entrepreneurial spirit and the excitement of a worthy challenge."--Publishers Weekly

Read more . . .

 


What do GE, Pepsi, and Toyota know that Exxon, Wal-Mart, and Hershey don't?  It's sustainability . . . the business secret of the twenty-first century.

Read more . . .