Now Blogging the Triple Bottom Line

A year ago, Andy Savitz, a well-known expert on sustainable business, published a book on the subject that I helped him write. Titled The Triple Bottom Line, it explains how some of today's best-run companies are now managing with three performance standards in mind--an environmental bottom line and a social bottom line along with the traditional financial measures.

Now Andy and I are launching a new blog focused on current trends, events, and issues in the field of sustainable business. It's called The Triple Bottom Line blog, and you can check it out by clicking the link. We already have posts up about topics ranging from the Chinese food contamination scandal and the emerging Islamic concept of corporate social responsibility to the causes of today's record-high oil prices and Homer Simpson as the poster boy for the revival of the US nuclear power industry.

The blog is designed especially for business people who are trying to run their companies in responsible, sustainable fashion, but anyone interested in the environment, the rights of workers and consumers, and the impact of corporate policies on society might find it relevant as well. Take a look and let us know what you think.